Yesterday evening I was driving home from work and received a call from TopGolf’s beloved Corporate Executive Chef Seve Delgado. Her niece’s best friend lost her home in the Moore, Okla. tornado, so her family and friends were packing a U-Haul full of donated items for the city’s victims. Seve asked me if TopGolf could help pull together extra donations to fill the truck before it left…the next morning.
As the nominees arrived for Prestige Events 6th annual COOL Venue awards, the boastful Ministry of Sound in London’s Elephant and Castle set the scene; showering early party goers with soulful music and comps to twist the arm of even the strongest-willed guests out on a school night.
As we pulled up, albeit slightly later than hoped, you could see the crowds gathering outside, there was a definite buzz around this year’s awards and with good reason, with some of the world’s most prestigious brands and biggest attractions battling it out for the coveted awards.
Jerrod and Jack, two of TopGolf’s finest and established event directors, met up in Houston last week to transport the TopGolf Van out to Austin, TX where the newest TopGolf facility will be opening in the spring of this year. They kept a journal of their journey, and here is what unfolded. Enjoy.
You’ve probably heard it in every job you’ve ever held: customer service is critical to a company’s success. We take this belief to the next level at TopGolf. Here, we believe in good ‘ole fashioned guest hospitality.
Why do we call visitors to TopGolf guests instead of customers? Because “customer” is a transactional term, whereas “guest” implies someone who is welcome, someone you have a relationship with, and someone you want to return.
Why do we harp on hospitality over service? Service is an act that could encompass bringing you your food, bussing your table or making you a bay reservation. In other words, service is a given. But it’s hospitality that’s responsible for eliciting the warm and fuzzy feeling you get when we show you that you are important to us.
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“Remember, Remember the 5th of November!” Does anyone know where that quote comes from? – If you guessed V For Vendetta then you are correct! However, if there is anything you are going to remember from V for Vendetta it’s definitely not going to be the fifth of November… Most likely it’s going to be A) Natalie Portman’s bald head or B) An awesome mustache from a very famous masked vigilante.