The Grand Opening VIP Party is always the last hoorah of each new site opening. The Perfect 10 campaign for the 10th location in The Colony, TX has lived up to its name!
To quote CultureMap Dallas, “The Colony may have been the last place in Dallas-Fort Worth you’d expect to find a star-studded affair. But TopGolf brought its A-game.” (A-list Athletes Take a Swing at TopGolf The Colony Grand Opening)
So let me tell you how it all came together. If you haven’t seen the news reports or the stories online, the party was a “Who’s Who” of local Dallas sports and celebrities.
It was the party heard around the world.
Well at least in the U.S and U.K. It was the party of the year, where we shared our biggest milestone to date. Our 10th location was officially open, and our 10th millionth guest had walked through the doors of TopGolf! We celebrated this momentous occasion with all nine sites throwing a large party that included prizes, a $10,000 hole-in-one competition, a live DJ, $1.50 domestic pints, and “The Tribute,” which was four hot dog sliders that represented both the U.K. and U.S. TopGolf locations. I mean, come on…when do you see curry on a hotdog?! We all had some great highlights of the night that we would love to share!
Reaching a milestone is always a good excuse to celebrate, but achieving two at the same time….well, we’re not one to brag…
With the 10th TopGolf site all but open and our 10 millionth guest expected at any moment, Sunday 17th November was the date selected to host our 10/10 celebrations. For us U.K. folk, there’s a sense of great pride seeing TopGolf reach new feats. I mean, it doesn’t seem that long ago we welcomed our first-ever guest to the first TopGolf location in Watford, England.
With that said, these parties were not just a celebration of what TopGolf has achieved, but a reflection of all the memories shared by Associates and guests alike. From great-tasting food and drink to wicked tunes and competitive fun, the night had it all! Let’s get it started in here…
So what is so special about visiting TopGolf this Halloween? Well, we are pulling all the skeletons out of the closet. There’s fun for the whole family with our Eat, Drink, Play offer throughout half-term from 28th October – 1st November, so enjoy a delicious meal and two games of TopGolf for just £10 for juniors and £15 for adults. What better way to spend a family day out? So get yourselves down to TopGolf Watford, Surrey or Chigwell from 12pm – 6pm! Bring along a carved pumpkin, and we will chuck in a free game too.
A few months ago, TopGolf CEO Tom Leverton challenged me to find “something to celebrate” among our Associates. Excited at the prospect of a party, I immediately began racking my brain to think of any possible achievement or milestone we could honor. I recruited TopGolf Analyst Janet to pull any and all statistics about the company that might be of interest – anything from number of Chicken & Waffles served to number of balls hit or games played.
Janet did some digging to find our visit records from day one of operation in the U.K., at which point we realized TopGolf was quickly approaching its 10 millionth visitor mark. I asked Janet when we would likely reach that milestone based on our visit trends, and she estimated the month of November. Then a light bulb went off – TopGolf would also open its 10th facility in November…
One word to describe Monday, May 6? EPIC.
Let’s back up. The day began with our Associates filing in early to start preparing the facility for its big debut. Anticipation was high and energy was buzzing. Throughout the day, silverware was polished, mirrors were wiped down, flowers were placed on tables, and an ice luge was delivered (Yes, an ice luge. We are TopGolf, and we can do that!) In just a few hours, the staff was ready and eager to welcome our guests. And just in time to see the beloved UT Mascot Bevo arrive. My, he is one massive steer.